Brands with heart connect with people.
That connection influences their behavior.
And the process to create that connection takes brains, creativity, and know-how.
Let The McCarthy Group translate your brand voice into dynamic messaging that all stakeholders can believe in.
We build your story from the ground up.
Work With A Visionary PR Leader
Tami McCarthy, Founding Partner & CEO of The McCarthy Group, has created some of the most effective and compelling communications campaigns of the last 20 years. She’s worked with global financial services companies, scrappy tech start-ups, historic media brands and iconic individuals. She’s driven by a passion for precise and creative brand storytelling and obsessive personal service.
Tami can help you solve your most challenging communications challenge quickly and efficiently. And you’ll have fun too!
HOW WE CAN HELP YOU
Our client engagements are focused on driving immediate and lasting change in your communications strategy.
Intensive Brand Bootcamp
Define Brand Voice + Positioning
Develop Story Framework to make the Brand Voice consistent and coherent across multiple channels.
Establish a Messaging Hierarchy to limit conflict between your different Brands, Corporate Identity and Objectives.
Establish Media Relations Strategy in order to generate the highest impact with the most efficient activity.
Public Relations Strategy
Develop and Execute Product Specific PR Initiatives.
Make Essential Brand Attributes Human and Accessible.
Create a Content Plan that ladders back to Messaging and can be deployed throughout the Communications and Content Marketing continuum.
Brand Story Development