Working With The McCarthy Group guarantees you personal service, creative ideas, actionable plans and remarkable results — for any communications challenge you face.

Tami is smart, and understands the brand strategy development process so well.

She came on board to help us take the CORE: brand platform to the next level across all channels.  She and her team were successful in garnering greater visibility for us in the business and lifestyle press.

The McCarthy Group also handled PR for our other business dangene: the Institute of Skinovation, where we were consistently covered in top media outlets. They are top-notch, know what works, and are fun to work with!”

Jennie Enterprise

Founder/CEO, Core: Club

I had the great opportunity to work with Tami on Citi’s launch of Google Wallet, in support of which we worked very closely with internal product development teams at both Citi and Google. I was continuously impressed by Tami’s ability to immediately grasp, and understand the context around, key project elements, her media relations savvy, attention to detail and proactive engagement.

Tami is a supreme professional – strategic, easy to work with and laser-focused on achieving optimal project results. ”

Courtney Zwart

SVP, Global New Product Development, Citi

Tami and her team provided a fresh, new look and feel for Apartment Finder’s brand – helping us to progress our organization to a new level. The creative concepts and enhancements were exactly what we needed, every step along the way.

I highly recommend Tami and TMG for marketing that makes a difference. All projects completed for us were game changers – and launched us into a new direction! Tami has a passion for enhancing an organization’s marketing platform.

Marcia Bollinger

President, ApartmentFinder.com

We help our clients remove the impediments to growth by re-imagining strategy, honing branding and positioning, clarifying story across myriad channels and providing day-to-day support in implementation of business transformation, brand introductions, sales and marketing plans and communications programs.

At The McCarthy Group, we approach each client engagement with curiosity, excitement and energy. Our process focuses on clearly understanding your brand and its position in the market, identifying the unique characteristics of the audience, learning the specific outcomes that you desire for your brand and customizing a suite of communications solutions, from Public Relations to Digital Marketing to Events, to achieve those goals.

We believe strongly that fact-based strategies, derived from company knowledge, market data and original research result in measurable tactics.

You work directly with Tami McCarthy, benefiting from her extensive experience on creating multi-faceted, multi-platform strategic communications for companies of all sizes.

To learn more about how we can help you, contact us at 212-750-5755.

BRAND POSITIONING 

 

 

PR + CONTENT

DIGITAL STRATEGY

EVENTS

BRAND TRANSFORMATION + VOICE