Chances are you’ve noticed something already.
But to sum up just how excited I am about 2013 and beyond, I’m celebrating with a new logo, website…and perhaps most significantly, a new partner.
When I launched TMG Public Relations in 1996, I knew that there was a gap in the market that we could help fill. Clients with great stories to tell needed hands-on expertise, personalized service from the top, and high-level focus on their business strategy to make their brands stand out. Over the past 17 years I’ve had an incredible time working with an exceptional group of people fulfilling that mission.
Along the way, we developed award-winning capabilities in digital marketing, social media, brand and strategic communications. As the challenges for our clients grew more complex, the need for simple, crisp and compelling storytelling increased, and we met the challenge.
Over the past five years, my partner in life, Dan McCarthy, became more and more involved behind the scenes with helping craft the solutions to those storytelling challenges.
Dan is a talented guy: he’s run major media and information companies, worked for more than a decade as a journalist, and has been a digital innovator since the start of the web. He’s one of the best marketers and strategists I know. And he is a gifted writer, weaving stories that leave you hungry to know what is going to happen next.
Late last year, I told Dan that I was going to rebrand TMGpr as The McCarthy Group. A new identity would fit the new times.
It’s time for you to come out from behind the scenes, I said. Let’s do this together.
What does it mean for the people we work with?
I believe that our team has has unparalelled experience in positioning, messaging, content development, experiential marketing, digital marketing and media relations — both for traditional and emerging outlets. We can deliver insight and expertise that is essential to making any growing brand more successful.
We do this already day in, day out. With Dan on board, we have reimagined the way PR can impact a brand’s business. And because we are both so passionate about innovative, provocative brand storytelling, you can bet we are on the path to delivering our best work for our clients yet.
It’s an exciting time. Not just for us at The McCarthy Group, but for the PR industry. Thanks to new, disruptive technologies in the Digital Age, stories aren’t just experienced in static conventional ways any longer. As PR practitioners, the possibilities are limitless for creating stories that not only bring brands to life, but drive business outcomes in real-time.
Check out our client work at www.themccarthygroup.com. In the meantime, got a PR or business communications strategy challenge for Dan? You can reach him at 212.671.1930 or [email protected].
