Tami McCarthy
Founder & CEO
Tami is the Founding Partner of The McCarthy Group and its precursor, TMG Public Relations. She has been one of the leading creative forces in public relations since founding her own agency in 1996 after stints at Liz Claiborne, Strohl & Company, and Maury Rogoff Public Relations.
Tami’s driven by her passion for working closely with her clients to drive their business success. She believes that the role of a public relations professional is to build compelling and clear stories that demand attention for a client — and to tailor a communications strategy to fit the unique attributes of that story.
This exceptional focus on personal service has fueled TMG’s growth to an award-winning, full-service communications agency, providing public relations, brand positioning, social media outreach and marketing, entertainment production, talent representation and management, and event marketing services to clients in the consumer goods, financial services and media industries. And it has brought Tami significant personal recognition, including being named by Forbes.com as One of the Top 30 Women to follow on Twitter.
Tami lives in Greenwich, with her husband Dan and her three children, Ryan, Julian and Luke, and two stepchildren, William and Rebecca. She has been active in numerous local charitable causes, including the Red Cross Ball, Kids in Crisis Annual Hoedown, among others.
“Every product, person or company has a story. We design and implement the best stories that get you noticed, heard and remembered.” - Tami McCarthy
Daniel McCarthy
Partner
A highly accomplished leader in media, technology and communications, Dan brings a wealth of experience and knowledge to The McCarthy Group. From his tenure as a CEO for multiple leading digital, traditional media and marketing companies to his career as a business strategist and entrepreneur, Dan has a distinct ability to rapidly define key business drivers, the unique attributes of a developed or emerging brand, and the components of a communications strategy that will stand out, attract attention, and motivate desired action. He’s also a mesmerizing storyteller. Harnessing the power of disruptive technologies to transform a communications strategy into a business driver ignites Dan’s passions.
Previously, Dan served as Chairman & CEO of Network Communications, Inc. (NCI), the largest national publisher of local printed and online magazines for the real estate market. The company distributes more than 13 million magazines each month, representing 500 markets in the U.S. and Canada. In addition, NCI distributes its content through a world-class proprietary online network of more than 18 websites serving millions of consumers searching for a home or apartment. Prior career highlights include CEO of the Enthusiast Media company of PRIMEDIA, where Dan oversaw 110+ special interest magazines and web sites; $375+ million in revenue.
President of $75 million B2B information, publishing and event business, Cowles Business Media, serving the marketing and media industries, and EVP/Editorial Director, Communications Trends, where he oversaw product development and editorial at this specialized business intelligence and market research company covering the intersection of media and technology.
Dan is also one of the first pioneers in using social media to drive measurable results for business. He is the founder of Digital Sherpa, one of the largest agencies providing social media marketing and content services to more than 2000 small and medium sized businesses across the U.S. Dan has led the development of highly successful customer acquisition strategies on the web. He is a leading thinker on the topic of content as a driver of digital marketing strategies, with his writing quoted in a number of books including “Curation Nation”. Check out Dan’s blog, The Media Transformation, where he writes regularly about the convergence of media, technology, information and marketing.
Cecilia Whang
VP of Client Services
Cecilia has been helping clients craft and share their brand stories for over 14
years at TMG. Her love for the media brought her to the agency, where she
started as an Assistant Account Executive, growing from a publicist to ultimately
managing key client businesses. She works hands-on with clients to ensure not
only an optimal and personalized client experience, but also that every campaign
is executed flawlessly - on time, on budget and on target for results.
A native of Baltimore, Cecilia has studied, worked and lived in some of America’s
greatest cities, including Boston, Chicago, and NYC. She graduated from Smith
College with a BA in Art History, which she pursued further at The University of
Chicago. A resident of NYC, Cecilia is always exploring the city for the best food, shopping and culture experiences.
Samuel Adams
Account Director
Samuel has been with The McCarthy Group since early 2010, working as a publicist and media relations coordinator on many of The McCarthy Group’s key accounts. A native of Manhattan, Samuel graduated Magna cum Laude from Adelphi University in 2008. Prior to his work with The McCarthy Group, Samuel worked for several years with M Young Communications, an industry leader in marketing and PR for the wine and spirits trade. Samuel is an avid newshound, with a strong interest in the spheres of local green and eco-friendly initiatives, and in the NYC theatre scene.