At The McCarthy Group, we approach each client engagement with curiosity, excitement and energy. Our process focuses on clearly understanding your brand and its position in the market, identifying the unique characteristics of the audience, learning the specific outcomes that you desire for your brand and customizing a suite of communications solutions, from Public Relations to Digital Marketing to Events, to achieve those goals. We believe strongly that fact-based strategies, derived from company knowledge, market data and original research result in measurable tactics.

Each step of the way, you will work directly with our Partners, benefiting from their experience and deep understanding. As a boutique agency, we believe that one of our critical advantages is the involvement our senior team has with our clients, from on-boarding to program development through the execution of the specific initiatives.

TMG360

Assessment

Each client engagement kicks off with a detailed assessment of the company, the brand, the market, the audience and the opportunity. TMG’s senior team collaborates with Client management to define the scope and present a series of conclusions and objectives for the Communications opportunity.

Objectives & Alignment

Objectives are clearly defined and aligned with the Client’s internal business goals. This stage of the process gives both TMG and its Clients the broad framework to develop the appropriate strategy and the benchmarks to measure progress against.

Brand Story Framework

Every brand’s story has to be simple, consistent and compelling. We work with our clients to craft a story that can be leveraged in every content channel — web marketing, sales collateral, communications programs, public relations — and that links back to the Client’s overall brand taxonomy, the structure that drives website design, meta tags and search results.

Tactical Plan

Once the strategy, brand story framework and objectives have been defined, TMG masterfully creates a mix of planned initiatives that brings your message to your audience in ways that are buzz-worthy, actionable, shareable, trackable and measurable. We customize the techniques and channels to the unique requirements of our clients.

Execution

For us, execution is everything. This becomes evident in our long list of happy clients, our track record for results, and the widespread industry recognition we have received for our creative and communications excellence.